Zenith manufacture

Project details

GOAL :
A brand awareness experience that takes international customers on a virtual tour of the famous manufacture. The 360° experience features the heroes of the brand’s history in a dreamlike way.

TARGET :
International clientele

DURATION :
1min

BUDGET :
$$

SCAN TO LIVE THE EXPERIENCE !

Project's context

Initially conceived as an Overlap Reality experience to be lived from the Zenith boutiques, the health crisis of 2020 led us to transform the project into a 100% virtual experience. It is from the website www.zenith-watches.com and from the social networks that customers were able to be immersed in a magical experience taking place in the heart of the factory in Le Locle, Switzerland.

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