From in-store POS advertising, the customer aims at the bottle of the latest Paco Rabanne perfume fragrance “Invictus Victory” to immerse himself at 360° in this new universe at 360°. At the end of the experience, a comparison between the different fragrances in the Invictus range is revealed, making the animation a real sales tool.
Paco Rabanne customers who are keen to discover what’s new. Prospects who want to understand which fragrance in the range best suits them.
SCAN TO LIVE THE EXPERIENCE !
Initially conceived as a “brand awareness” experience, centred around the new fragrance and its DNA, the in-situ experience, installed at various retailers around the world, was subsequently modified to become a real sales support tool. In a disrupted health context, especially in shops, it was important for Paco Rabanne to give autonomy to their customers in search of the ideal fragrance.
In addition, to further engage passers-by in the experience, a competition was set up.