Nespresso Recycling Corner
PROJECT DETAILS
GOAL :
Increase engagement and understanding of the Nespresso’s recycling process.
Show that the brand is very invested in the recycling issues.
TARGET :
Consumers and Nespresso’s shop visitors.
BUDGET :
$$$
PROJECT'S CONTEXT
While the renovation of some Flagships (Vienna, Bluewater – UK), SkyBoy simultaneously created an Overlap Reality experience related to the new recycling corner in their shops.
The intention is to give life to the recycling process, make it understanding and tangible, using elements that compose it in a creative and innovative way.
Key message : Nothing is lost, everything is transformed.
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