Nespresso Coffee Stories
PROJECT DETAILS
GOAL :
→ Better understand where Nespresso’s Master Origins coffees come from and highlight what makes them special.
→ Learn more about the Nespresso coffee ranges.
→ Find out which coffee is best suited to each client.
TARGET :
Nespresso clients and aficionados who wish to know more about the origin of Master Origins coffees and/or discover which Nespresso coffee is right for them.
DURATION :
2 x 2min
BUDGET :
$$
PROJECT'S CONTEXT
Immersive experience:
In order to highlight the exceptional origin of Nespresso coffees, SkyBoy invites customers present in the shop to aim at a glass cube containing a capsule. Then, on the screen of their smartphones, the cube magically opens and the capsule multiplies. The spectator chooses one of the capsules that has just appeared, watches it come to life and gets transported to the corresponding coffee field. 5 different capsules immerse the user in 5 different places around the world.
Quiz :
To help consumers in their choice of capsules, a Nespresso barista invites users to answer a quiz, which will guide them in their purchases.
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