Maje Showroom SS23
PROJECT DETAILS
GOAL :
Promote the brand’s new collection by creating a virtual showroom and engagement through gamification.
TARGET :
Customers of the brand and their entourage
DURATION :
2 min
BUDGET :
$$
PROJECT'S CONTEXT
For the release of its new collection, Maje transformed its physical showroom into a digital experience to send to all its customers around the world. The SkyBoy experience allows you to move around the showroom, learn more about the pieces in the collection and receive an email with a wishlist of your favorite looks following a fun and engaging game that you can play alone or in pairs, by inviting a friend.
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