Le Havre
PROJECT DETAILS
GOAL :
JC Decaux and Le Havre city asked SkyBoy to create 4 Overlap Reality spots in the city. Experiences are activated through a QR code on posters displayed on places where the amount of tourists is higher.
TARGET :
Tourists visiting the city.
DURATION :
4 x 2min
BUDGET :
$
PROJECT'S CONTEXT
Overlap Reality experiences set up in Le Havre allow visitors by to discover the city in a singular and artistic way.
By aiming at the ocean with its smartphone, the user sees the sea getting agitated and becoming a background to the diffusion of videos showing all the water sports activities practiced there.
He can also live again the takeoff of the Transat Jacques-Vabre, as if he was there, while learning more about this iconic race.
On the heights of the city, the user aims its smartphone at the different neighborhoods and discovers their secrets through different interactions.
Finally, while aiming at the famous artwork “La Catène de containers” displayed on the port, he sees the structure coming to life and walking in front of him.
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