The Genius Glass experience allows the user to find the cocktail that best suits their style. At the end of the animation, a Label 5 bartender shows the exact recipe for the cocktail, with all the necessary ingredients, so that the user can make it himself.
Consumers of Label 5 drinks and cocktails
5 x 30sec
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As part of a marketing campaign, glasses of Label 5 whisky were included in a pack alongside a Label 5 bottle. Other glasses were distributed at exclusive nightclub events. The user scanned the QR code engraved directly on the glass and saw the genie magically come out of the glass.