Label 5

Project details

GOAL :
The Genius Glass experience allows the user to find the cocktail that best suits their style. At the end of the animation, a Label 5 bartender shows the exact recipe for the cocktail, with all the necessary ingredients, so that the user can make it himself.

TARGET :
Consumers of Label 5 drinks and cocktails

DURATION :
5 x 30sec

BUDGET :
$

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PROJECT'S CONTEXT

As part of a marketing campaign, glasses of Label 5 whisky were included in a pack alongside a Label 5 bottle. Other glasses were distributed at exclusive nightclub events. The user scanned the QR code engraved directly on the glass and saw the genie magically come out of the glass.

PROJECT GALLERY

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