Hennessy XO

PROJECT DETAILS

GOAL :
Amaze the jury of the Increase the packaging to meet the famous designer

TARGET :
XO consumers 

DURATION :
45 sec

BUDGET :
$$

Project's context

For the release of its Limited Edition “X.O Marc Newson”, the Hennessy Cognac House is offering an engaging and unique experience to its customers.

By scanning the QR Code on the bottle, the consumer is immersed in a 360° view of the Hennessy universe where the famous designer tells the story of his collaboration with the brand.

project gallery

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