From the packaging of the “Hennessy VSOP” Cognac bottle, the consumer can very quickly be immersed in the graphic universe of Refik Anadol, thanks to a scan of the QR code present on the packaging of the bottle.
Hennessy consumers, in particular Chinese customers.
SCAN TO LIVE THE EXPERIENCE !
On this project, SkyBoy was lucky enough to work in collaboration with the famous digital artist Refik Anadol. Refik Anadol created a 20m² room called the Infinity Room, allowing a number of VIPs to enjoy a unique immersive experience. SkyBoy was commissioned to create the online version of this experience and link it to the brand’s e-commerce site.