Fendi
The marble Expérience
PROJECT DETAILS
GOAL :
To introduce the new Peekaboo Marble bag (FW21) in an innovative and artistic way, from inside the FENDI shop in New York.
TARGET :
Customers and visitors of the FENDI NYC flagship shop
DURATION :
40sec
BUDGET :
$$
PROJECT'S CONTEXT
On the occasion of the release of a new capsule entitled “Marble”, FENDI wishes to unveil its new associated bag via a digital experience in shop.
The aim is that this activation is the only way for visitors and customers to discover the bag in the shop, as it is not present on the shelves. A redirection allows them to buy the object online.
The experience becomes both a drive-to-store and a drive-to-e-shop.
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