Elie Saab
Project details
GOAL :
Offer in-store immersion in the world of Elie Saab by using graphic elements from the advertising campaign
TARGET :
Young and feminine clients
DURATION :
45s
BUDGET :
$
SCAN TO LIVE THE EXPERIENCE!
PROJECT'S CONTEXT
For the release of Elixir, the latest fragrance from the House of Elie Saab, SkyBoy created an immersive experience to be enjoyed in-store, using the aesthetics of the arabesques and images from the brand’s campaign film. In order to create even more engagement, the set reveals a winning moment for customers to pick up on site.
Partner: Give Back Beauty
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