Dior jewellery

Project details

GOAL :
In the four corners of Asia, to give visitors to Dior pop-up stores an immersive experience in connection with its new Lucky Charm jewellery collection. SkyBoy then creates a complementary interactive experience to be lived on site for more animation, and which also makes it possible to live the pop-up online for those which could not go there.

TARGET :
Asian clientele

DURATION :
2min

BUDGET :
$$

SCAN TO LIVE THE EXPERIENCE !

Project's context

Dior Jewellery wanted to showcase its collections in a magical experience to be lived directly in the shop or from its social networks (in particular WeChat). The experience had to be both immersive and interactive while presenting the brand’s products.

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