Bulgari

Project Details

GOALS :
The Immersive Virtual Shop :
Create a digital immersive experience to make consumers want to buy the new fragrance Collection: Allegra, and activate it on multiple platforms (websites, social medias, etc.) to maximize the audience reach.

The Virtual PR Event :
Create a virtual showroom, to present the new fragrance Collection to the Press.

TARGET :
Young consumers, press and influencers.

DURATION :
 2 X 1’30

BUDGET :
$$$

Project's context

The Immersive Virtual Shop : 
Transpire the Collection’s unique concept & DNA into an immersive digital experience by matching each fragrance with the Italian landscape it refers to.

 

The Virtual PR Event : 
SkyBoy has collaborated with Bvlgari’s scenography agency to build an experience based on the real physical journey created upstream and add magical elements of motion design to make it special.

Contact us