Bulgari
Project Details
GOALS :
The Immersive Virtual Shop :
Create a digital immersive experience to make consumers want to buy the new fragrance Collection: Allegra, and activate it on multiple platforms (websites, social medias, etc.) to maximize the audience reach.
The Virtual PR Event :
Create a virtual showroom, to present the new fragrance Collection to the Press.
TARGET :
Young consumers, press and influencers.
DURATION :
2 X 1’30
BUDGET :
$$$
Project's context
The Immersive Virtual Shop :
Transpire the Collection’s unique concept & DNA into an immersive digital experience by matching each fragrance with the Italian landscape it refers to.
The Virtual PR Event :
SkyBoy has collaborated with Bvlgari’s scenography agency to build an experience based on the real physical journey created upstream and add magical elements of motion design to make it special.
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